At some point in time, we all have been tricked or bullied into buying something we never wanted in first place. And in the process by the seller left a bad experience for us that the word sale has practically sounded bad. But when you are in dealing business you have to keep in mind to increase sales. But at the same time, your expectations have to be as realistic as possible. The big problem is that without selling your product or services you won’t be able to make any money. Well, today I am giving out some steps to help to get to those sell targets will in return lead to more revenues and better results.
Step 1: Be Consistent
The main reason why customers won’t purchase any product or service because of lack of trust and credibility of the product which is being displayed. The best way of doing so is by taking step by step consistent actions. For starters, we can publish a blog or a newsletter on the day of launching or selling a product. Alternatively, we can use the emails to our advantage by addressing our emails with same opening or closing statement. You have to decide an area where you can commit the consistency it can be your blog, your mails etc. trying sticking to the same schedule to gain market trust which will steadily decrease in the negativity surrounding your brand.
Step 2: Importance of Relationships
In the field of sales having and building customer relations is the most important aspect, the sales rep who focus more on customer relationships make more money and have their clients loyalty and in the end have a more successful business run
The best way to make more relationship is making a sales call where you haven’t stepped in yet. Most sales expert will advise you that it is ludicrous to focus on the relationship and will advise you to close a deal whenever you are provided with an opportunity with. The most important part which those experts are missing is the fact that you have to earn the right from your customer to sell them and that is earned through building a relationship.
Step 3: Follow-up communications
A survey found out that majority of sales (almost 70%) were made in fifth follow up communications, but at the same time, it also said that most business owners don’t take time to follow up with a potential client. I give you my word that if you make it a habit to follow up with your client you will drastically see an increase in your sales. But at the same time, you have to keep in mind that follow up communication should never be pushy. You can alternatively send the promotional message which could include personalized offers for your consumers. Many companies along with cataloging the most discount product provide their customers with the coupon or cash back offers for example(Ajio offer , MakemytripCashback) thus getting a step closer to closing a deal.
Step 4: Know who benefits
This trick is taught by sales schools run by companies in fortune 500 and the trick is to know who will be benefitting most from your product and who will be completely unaffected. One has to keep in mind that trying to sell your product to someone who doesn’t fit for your product or brand is a risky bet yet most businesses don’t even realize that they are doing such practices. Most businesses try to attract the whole market which can confuse your market can affect your brand image. To maximize your sales and boosting your brand you should make it clear and boldly how will your product will benefit and how your product is targeted to the certain range of people.
These magical steps seem easy to comprehend but first but you have to be punctual in approaching all these steps then only you can surely succeed in your business endeavor.