We are now living in a different world than we were living earlier. From the changing mediums of shopping, the medium of marketing has also seen a shift in the scenario. We can now witness a bunch of interactive online platforms that promote the products to the audience all over the world. These platforms have also brought customers attention to what they like by showcasing and promoting the products they want. All of this has a whole cycle of strategies going behind, but before we get into it, let’s know a bit about marketing.
Now, what is marketing?
Marketing is the whole process of finding the potential customer reach and then promoting the product in a way that people urge to buy it. The team of marketing experts decides plans that can work for every product, every new launch that happens in the market. From the smallest products like a packet of biscuits to a lavish car, everything has some of the other marketing perspective to attract the eyes of customers. Following are some of the ways of marketing:
- Marketing using offline means
- Digital marketing
Offline marketing includes incorporating these strategies in a physical world like with the means of newspapers, banners, posters, radio ads, TV advertisements etc.. In contrast, digital marketing has the power to rule over the online world. We know the power of and search engines and social media and its customer base, and using this power, they create an ad that connects them to their customers.
Influencer marketing-What is it now?
So in digital marketing, there are various divisions like SEO, SEM, SMM, and more. You would have witnessed various people who promote various products over their social media profiles; these people include normal people to celebrities who, with the help of their followers, make the product catch the attention. They are known as influencers. Now when the brands use these people and platforms for the marketing of their label, it is known as Influencer marketing. Within the scope of influencer marketing india, you can find people from teenagers, to tiktok stars, to writers to athletes to everyone giving a new life to this way of marketing over social media.
How is this way of marketing better?
This way of marketing is beneficial for brands in the following ways:
- It is more effective as people follow the ones they are influenced by, and this way increases the product promotion and market.
- It is an effective and easy way of marketing; we can also say it is an innovative way to introduce new things to people.
- Mixing up the popularity of influencers for increase brand reach has always been a thing, be it hiring popular faces for ads or putting them in banners, so why not influencer marketing?
- The business that is already operated from online medium finds it way easier than to advertise anywhere else.
Platforms like Instagram, Facebook, Twitter, YouTube has become a very common medium to promote products, and instagram influencer agency is nowhere back in the line. Marketing has always seen new methods to sell products, and with the time and trend, one can say influencer marketing is a marketing revolution!